online
Stop relying on search, instead start looking to content marketing
Since the early days of search, travel brands have led the way in building new business models that cater to the changing ways that consumers shop online, engaging consumers at […]
Hotel Search Engine Marketing: Making Sense of Organic and Paid
In order to drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, it is important to have […]
Comparing Attribution Models: Which is Right for Your Hotel?
In our last blog article about attribution models and the user journey, we discussed the different types of attribution models and their main characteristics. We also dipped our toes on […]
Shop like a traveller: keeping on top of your hotel online image
The path to purchase for travellers is not as straightforward as it used to be – they may begin with Googling your region, a popular local attraction or even a […]
Targeted Email Marketing to Drive More Business During Lower Seasons
A great way to run offers and promotions is to target past guests of your hotel. In order to do this, you must be sure to collect the email id […]
4 Reasons Hotel Metasearch Should Be Part Of Your Distribution Strategy
While we agree that competing on rate alone shouldn’t be the only focus of your hotels marketing efforts, it’s certainly a big factor in the purchasing decision of your guests. […]
How to Decide Which Social Video Platform Is Right for You
It’s no secret that social video has been on the rise for the past year, as new features like Instagram Stories and Messenger Day join growing tools like Facebook Live and […]
Modern Guide to Social Media Content Marketing: Instagram
Instagram boasts more than 600 million monthly active users, overtaking Twitter in 2016 in popularity. No longer an upstart network, Instagram was acquired by Facebook in 2012 for $1 billion, […]
5 Factors that Influence the Cost of Your Facebook Ads.
Facebook has become a must in brands’ overall digital marketing strategies — and more and more managers are trying to better understand and evaluate the true costs of a Facebook […]
How to Increase Travel Website Bookings, Automatically
Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you […]
