online
Google AdWords vs. Facebook Ads
There are currently over 3.4 billion internet users around the world, and as online store owners we want to reach as many of them as possible. There are two main […]
The Top 5 Myths In Hotel Marketing Right Now
Sometimes, ignorance is not bliss. In hotel marketing, having outdated assumptions or incorrect information can cost your hotels millions in lost revenue… and perhaps even cost you your job. So […]
Social media campaign planning doesn’t need to be complicated
Over the past two months, I spoke at a couple of events and the topic of how to plan a successful social media campaign popped up at all of them. […]
Guest Review Content: Become the Hotel Travelers Want to Book
NB: This is an article by Ellis Connolly of TrustYou via Leonardo I’d like to start out this blog post with a brief story about tomato soup… While my wife […]
Hotel Social Messaging and Chat Tools at a Crossroads
Messaging is exploding as an engagement channel at hotels. Within the past year, hotel brands big and small have made headlines for their experiments with various channels, as well as […]
Key Trends that Matter in Online Travel
At WIT 2016 Conference in Singapore last month, Lorraine Sileo, vice president research of Phocuswright, shared the key trends that mattered in online travel. Q. What are the big global […]
How Cloud Technology Can Increase Ancillary Revenues for Hotels
According to PhoCusWright, in 2011 U.S. hotels sold approximately US$1.85 billion in ancillary products and services, which accounted for 1.7% of the country’s total hotel revenues – when compared to […]
A closer look at customer focused strategy of Booking.com
The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]
5 Hotel Marketing Mistakes & How to Fix Them
Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Today, let’s take a step back to reflect and talk about […]
How Google’s Mobile Only Index Will Change SEO in 2017
Google has unsettled the SEO community throughout 2016 by releasing back-to-back updates to its SERPs and search algorithms. The latest, and hopefully the last change for the year, was announced […]