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Customer acquisition costs in hospitality can vary depending on the property, but when guests book through third parties, hotel revenue takes a serious hit. Cindy Estis Green, CEO & co-founder […]

With more than 1.86 billion active Facebook users, 284 million active users on Twitter, and more than 700 million Instagram users, the hospitality sector can no longer afford to ignore […]

Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and […]

There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would […]

As a hotelier, you want to get the best return for your marketing dollars by marketing to your target consumer. Google Analytics is a powerful (free!) tool for precise data […]

Considering the first page of search engine results receive 92% of all traffic, for your hotel to be found on Google you need to prioritise key components of search engine […]

With the commission rates of booking sites going up, and already averaging nearly 20 per cent, no wonder the hoteliers are desperate to avoid the middleman. Increasing the number of direct […]

Content marketing. You’ve probably heard this term being thrown around a lot over the past few years, but do you know how important content marketing for hotels is when it […]

Facebook is the largest social media community in the world, and still growing! In June 2017, it reported 2.01 billion active monthly users – a 17% increase year-over-year. Facebook is […]

Social media is very big for businesses right now: Research shows that social media advertising budgets worldwide have doubled in the past two years alone—from about $16 billion in 2014 […]