online

It’s no secret that social video has been on the rise for the past year, as new features like Instagram Stories and Messenger Day join growing tools like Facebook Live and […]

Instagram boasts more than 600 million monthly active users, overtaking Twitter in 2016 in popularity. No longer an upstart network, Instagram was acquired by Facebook in 2012 for $1 billion, […]

Facebook has become a must in brands’ overall digital marketing strategies — and more and more managers are trying to better understand and evaluate the true costs of a Facebook […]

Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you […]

While Google is busy moving up the trip-planning funnel and perfecting the customer experience, there are questions the industry wants answering. ‘How do you get from Paris to Berlin?’ ‘What […]

With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two […]

Even if you’re happy with your metasearch campaign performance, you might be leaving some opportunity on the table. When onboarding new clients at Koddi, we’ve seen just about every situation […]

Social media has evolved significantly in the last few years and has no intention of stopping or pausing. Hotel brands have kept pace with them by using industry influencers, traveller […]

We have all heard how social media marketing is an imperative marketing tool for the hospitality industry. Now more than ever, hotels need to ensure that they are using social […]

62% of travel marketers rate Facebook as the most effective social media network. Facebook is peerless amongst travel marketers according to a new industry-wide survey from EyeforTravel. The State of […]