online

Online hotel booking systems have redefined the hotel industry space. Not only have they made hotel reservations easier for guests, they have also made hotels more accessible to guests, regardless […]

Online travel agents offer a convenient revenue stream but, as hotels are discovering, at a cost – that guests are ignoring direct bookings in favour of the hotel that appears […]

The business of hotels has always been of selling rooms. Some of us might still remember a time hotel rooms had to be reserved through a travel agency, by phone […]

The Competition and Markets Authority (CMA) has taken online travel agents (OTAs) to task in the past week over how hotel rooms are displayed to customers, according to BBC News. […]

The hospitality industry is being exploited by Google for their own profit. To be clear this article is not about regular search results where thousands of pages compete in an […]

The two Cs that are often referred to in e-commerce are content and conversion, we may put them together and say: Good content that leads to conversion is king. For […]

Through the guest journey, travelers interact with a myriad of different systems, but historically, those systems would not talk to each other. Each system would hold a sliver of information […]

For hoteliers trying to reach travel planners, Pinterest is one of the best social media websites to have a presence. 28% of daily users say that Pinterest is their go-to […]

Hotel booking sites must review the way they rank and display rooms, the UK’s competition watchdog has said. Some sites may be making misleading claims about discounts, the Competition and […]

In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This […]