online

It is apparent that Google aims to own and monetize this entire consumer journey. Hotels have seen this for a long time with the evolution of the knowledge panel and Google Hotel ads.

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.

Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.

Here are 8 conversion-driven website components that could help you boost online reservations and profits for your business in the year ahead:

Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as revenue managers, we can sometimes overlook this fundamental fact. If we see a […]

Building upon the customer relationship in the Dreaming, Planning and Booking phases, utilizing CRM and loyalty initiatives, hoteliers can win guest loyalty in the Experiencing and Sharing Phases.

There are a host of ways you can increase the conversion rate on your hotel website. While this subject really requires a post in its own right, here are a few key practices to consider.

Your hotel is constantly evolving and never stands still; your website needs to reflect this too. You don’t need experienced UX designers or substantial resources – just test, iterate and improve.

When guests arrive at your property, no one wants to worry about countless check-in paperwork. The same goes for the online experience. Keep your online check-in simple for a great experience.

Unlike an interaction through a regular distribution channel, Google does not muzzle the hotelier when it comes to communicating with the guest, providing opportunities to improve guest loyalty.