online

While a great strategy can take considerable time and effort, metasearch is the most powerful online acquisition tool you have at your disposal. It’s time to start making the most of its potential.

As online businesses have become more skilled in their use of data, the online purchasing journey has evolved from a three-stage funnel into a complex, interconnected web.

Brands heavily invest in digital marketing campaigns and loyalty programs to try and build loyalty. Independent hotels can compete with brands by optimizing for all five stages of booking a hotel.

This hints that Google is not only putting more focus on building out Google My Business data to improve its hotel search user experience but that they may also drop TrustYou as a data provider.

How can I get more bookings and more revenue? This is the question that every hotelier should regularly ask themselves to keep their business thriving!

The OTAs have dominated the direct booking space for years. But now, hotels have almost caught up. Last year, the hotel industry captured 49% of direct bookings.

Online reviews from regular people (well, the legit ones anyway), are typically uninfluenced by external factors and give a genuine, ‘real’ insight into the quality of the property.

An effective hotel website will show travel consumers exactly how resort fees will fund their experience. AHLA’s research found 70% of consumers prefer the resort fee to be separate.

When it comes to hoteliers, they have started to integrate with global hotel groups to attract other suppliers to participate. A number of key international hotel groups land on the Baidu search page.

Travel Intent Targeting is essentially the ability to find users who have decided on a destination but have not yet chosen a specific hotel in that destination