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What is Google My Business Q&As and Why It Matters
You can take this Google My Business Q&A feature one step further by creating your own FAQs to get ahead of your users and anticipated questions
Does Airbnb Really Need to Join Google’s New Vacation Rental Business?
When Google debuted its new four-pack stack of vacation rentals in Google Search, a feature that’s a gateway to Google’s travel page, notably absent from the mix of usual participants was Airbnb
6 Questions Hotels Must Answer Before Leap to Facebook Messenger Bots
Chatbots can’t handle all issues that guests have, but they can take care of many and no platform has made it easier to get started than Facebook Messenger
Airbnb Listings Spotted on Google Hotel Ads
While searching for properties on Google Hotel Ads, one of our analysts noticed a familiar logo in an unfamiliar place — Airbnb with a metasearch listing in line with OTAs and […]
Microsites Improve Revenue for Hotel Restaurants and Event Venues
How do you make people notice these incredible places on a hotel website designed for booking hotel rooms? Solution: Give the space its own unique branding and a microsite of its very own.
End of an Era, But What Can We Learn from Thomas Cook and Amoma collapse?
Where most hoteliers were sympathetic towards Thomas Cook, the same could not be said about Amoma, because their business model in the eyes of most hoteliers was unfair or even plain illegal.
Effective Ways to Elevate and Personalize the Hotel Search on Your Booking Platform
Competition is fierce. When it comes to bookings and hotels, OTAs, tour operators, and other third-party agencies are constantly striving to attract travelers to their websites. NB: This is an […]
How to Market Your Hotel on Twitter
Twitter is a top platform to engage with travelers online. As people look for immediate help and suggestions, it is a key platform for real-time engagement with customers and prospective guests
Optimizing the Guest Journey for Direct Bookings Pt 2: During and Post Stay
Your guest has booked through your website and now arrived, so the journey is over, right? No chance! This is the time to reinforce your brand, build loyalty and promote advocacy on social media.
Top Booking Engine Hacks for Revenue Managers
Start by optimising your booking engine to include extras, different package rates, and transparency, and you’ll see your direct bookings drastically increase practically overnight.