online

How do you make people notice these incredible places on a hotel website designed for booking hotel rooms? Solution: Give the space its own unique branding and a microsite of its very own.

Where most hoteliers were sympathetic towards Thomas Cook, the same could not be said about Amoma, because their business model in the eyes of most hoteliers was unfair or even plain illegal.

Competition is fierce. When it comes to bookings and hotels, OTAs, tour operators, and other third-party agencies are constantly striving to attract travelers to their websites. NB: This is an […]

Twitter is a top platform to engage with travelers online. As people look for immediate help and suggestions, it is a key platform for real-time engagement with customers and prospective guests

Your guest has booked through your website and now arrived, so the journey is over, right? No chance! This is the time to reinforce your brand, build loyalty and promote advocacy on social media.

Start by optimising your booking engine to include extras, different package rates, and transparency, and you’ll see your direct bookings drastically increase practically overnight.

Many hoteliers prioritise a direct booking strategy year after year, scoffing at any suggestion online travel agent-led distribution could be beneficial, especially for new hotels.

Website visitors can be a tough crowd. In an era of adblock, 280 characters and fleeting attention spans, hotels are fighting against the odds to capture the imagination of potential […]

OTAs are able to increase their share of the direct bookings market by focusing on engagement during the inspiration and planning phases of the guest journey. Why can’t you do the same?

OTAs have increased their market share and now want to control the user’s journey. It has never been more important to try and maintain balance between OTA bookings and direct bookings.