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Google’s goal is to bring users more relevant search results quickly. Google AI is constantly analyzing how users are searching and the way searches are phrased might invoke a different result

Analyze and take time to improve OTA rankings for your property. Better ranking can make a huge difference in reaching a wider range of customers who would book your hotel and enhance revenue

Creating a personalized website experience, utilizing persona-based marketing, focusing on data-driven design and integrating your loyalty program, your luxury hotel brand will come to life

One thing we all agree on? Constant updates to Google’s algorithm, wishy washy report metrics, and all that technical jargon, the trouble with SEO is understanding how to talk about SEO

Overbooking in hotels can be both good and bad, and it most certainly does get ugly, particularly with those on the receiving end of a nudge into another property or location

A common thread through these tips is they all move towards an optimized hotel website. Aware that this can be a tricky field, we have prepared a checklist: 50 ideas to boost hotel website conversion

Avoiding the social channel mistakes we have outlined will help your hotel keep users engaged, gain new followers, and secure booking from potential guests

‘Personalisation’ is the buzz word in our industry at the moment and rightly so. NB: This is an article from Right Revenue Last week I had the pleasure of hosting […]

Google will continue to want as many players advertising on its platform. OTAs and metasearch sites will need to adapt and evolve. It just means the industry is playing the game by Google’s rules

The rush of the search engines to find their place in the world of social media says it better than anything else: The day of social media primacy is coming – if it’s not already here