online

The marketing efforts you put in place now will keep you from having to slash rates to get ahead when travelers inevitably hit the road again. Your first focus: direct booking channels

COVID-19 posts cannot include images or videos, but will stay on the listing for 14 days, and is currently being displayed higher up on the knowledge panel result in mobile search

Once the pandemic passes, there will inevitably be an uplift in the market, but re-entering the ads marketplace will be costly to hotels that haven’t got ahead of it

If any marketing remains live at this time, the focus should be on brand awareness, with tasteful messaging that drives traffic to valuable content

Early March we wrote about the first impacts of COVID-19 on OTA vs Website bookings. What an unpredicted turn things have taken since then. We expected things to be bad, but this bad?

With travel ads largely missing from Google Search, the silver lining is that organic links from the likes of Tripadvisor, Booking.com, and Expedia are newly visible right below the “fold” on desktop

Whether the crisis at-hand is local or global, you can guarantee that the situation–and its impact on your hotel–will be evolving by the second. NB: This is an article from […]

Let’s take you through some updates Google have made over the last couple of months and how they are moving to make search even more convenient by improving the online user experience

We believe some US metros may be approaching a “floor” in terms of demand based on declines in hotel search traffic beginning to flatten after the CDC and US govt advised size limitations

If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern