online

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

If you work Marketing, you know UTMs are essential for tracking, showing which sources and mediums drive traffic and bookings to your site

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm

With margins under incredible pressure in current times – hotels need to do all they can to improve them, with direct bookings playing a large part in this

In this tentative climate, revenue management strategies should aim to boost consumer confidence, focus on value, and increase revenue per guest

As the hotel distribution landscape evolves and complexities and costs grow, an effective distribution and pricing strategy is more important than ever

By following these simple tips, you’ll be taking steps in the right direction to drive more bookings directly to your website

Metasearch is a great way for visitors to compare channels based on price, but many hotels also offer non-price perks such as late check-out