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In Google’s new testing UI, the hotel description is replaced with a list of eight featured amenities and a ninth entry titled “+X amenities”

Today, when hoteliers are doing more with fewer staff members and less resources, responding to reviews might seem like a nice-to-do versus a must-do task

2020 was a terrible year for U.S. hotels. Last year, thanks to the pandemic, occupancy sat at just 44%, down from 66% the year prior. NB: This is an article from Motley Fool […]

Google is now putting stronger emphasis on enhancing their hotels search offering to improve the user experience by offering free booking links in Hotel Ads

The Mediterranean countries, which together used to attract a third of the world’s tourists, are trying to revive the industry but not everyone is committed

Content which is engaging, interesting, and relevant to their values will resonate far more than generic marketing or sales messages

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

Google is putting a strong emphasis on enhancing search for hotels to not only improve user experience, but give advertisers more campaign optimizations