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Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

Hotel teams have been forced to collaborate more efficiently and more effectively. Working off of common upper funnel data sets is a must

Almost all hotels in the world are live on the channel, and for sure visibility to potential customers is greater than that of most websites

If you are one of the many hotels that has changed their policy to offer free cancellations, Book on Google provides a way to promote this

We discuss why in this current climate and changing guest profile, metasearch is just a channel shift and not producing incremental revenue

What imagery are Sales using? How much of the wedding day experience are you expecting potential customers to imagine without seeing a photo?

Combining traditional metasearch and sponsored placements hotel brands can shift bookings from OTAs to their own website and intercept users

The latest edition of the Pulse Report, which tracks data from September 21 to October 4, shows interest in travel continues to rise across the majority of markets, with bookings following […]

Giving guests, potential guests, and website visitors innovative incentives needed to encourage them to make a direct booking is imperative

Millennials have been the centre of every mass-market hotel campaign for the last twenty years or so. This demographic was raised analogue but adapted digital technology as their primary shopping […]