online

The principle of customer-focused website design and management is vital, particularly for hotels where customer engagement is key to success

Hotels have an incredible opportunity to exceed guest expectations and maximize revenue potential with the help of new-age tools and processes

Although content created by guests and influencers may look and feel similar to outsider consumers, there are key differences

Whether reservations come directly or through OTAs is secondary, as the primary concern is filling rooms that would otherwise remain empty

Carousel website messages offer a dynamic and visually appealing way to display your hotel highlights, but success relies on thoughtful implementation

This hypercommerce approach not only enhances the booking process but aligns with desires of a generation that values spontaneity and discovering new destinations

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

When independent hotels participate in the most profitable marketing channels, brand visibility increases exponentially and reliance on OTAs decreases

Channel management is vital for a hotel’s commercial success, with increasing reliance on OTAs driving room night reservations and emergence of metasearch

We’ll cover why hotels should offer extras, some best practices on how to market them and finally some tips on how to streamline your operations