mobile

  What’s your marketing strategy for mobile travellers? I’m not talking about making sure your website is mobile optimized – everybody knows that’s a must. What I’m referring to is devising […]

  NB: This is an article by Jon Hudson, Criterio‘s Head of Mobile, Americas That consumer browsing and buying behaviour of travel is changing is now fact. In many places, […]

  NB: This is a viewpoint from Cormac Corrigan and Mark Lenahan, independent advisors to airports, airlines, retailers, and loyalty programs Airports are spending a significant portion of their marketing […]

  Baby boomers were once the most coveted demographic group for the hotel industry, but in recent years millennials have become the largest age group in the US with one […]

  Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention. Have […]

  Consumers don’t like booking holidays on a smartphone. That is the conclusion of leisure market analyst Mintel in its most up-to-date review of the UK holiday market. Holiday bookings […]

  A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis […]

  NB: This is an article from HeBS Digital Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the […]

  Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]

  Direct distribution channels now account for more than 85% of sales at Travelodge, the budget chain revealed while issuing annual financial results for last year. The company’s mobile app […]