mobile
Google overhauls its travel search interface for mobile
NB: This is a viewpoint by Matthew Barker of I&I Travel Media. Another day, another search engine optimization (SEO) wobble. In late January, Google released a major re-design of […]
Why mobile travel chat will revolutionize online travel bookings
NB: This is a viewpoint by Matt Zito, managing partner at Travel Startups Incubator. Since online travel agencies (OTAs) first appeared around 15 years ago, few tears have been […]
Guest engagement and impact on top line revenues
A savvy hotelier knows that the difference between an engaged guest and a disengaged guest could mean the difference between meeting the bottom line and not. Engaged guests feel […]
Don’t just manage revenue, create a holistic strategy
In the decade when Marriott International was credited for adapting American Airlines’ yield management practices for the hospitality industry, the Internet barely existed, Expedia was still a decade from […]
The New Rules of SEO
Search will always be important to hotels no matter what the trend of the day may be. In fact, understanding Search has become more important than ever for hoteliers […]
How Hotels Can Stay Competitive in 2016
Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes […]
Hoteliers Action Plan to Maximize Revenue from Mobile
NB: This is an article by Max Starkov, President & CEO of HeBS Digital The full year results for 2015 are in and one thing is clear: the age-defining shift […]
Hoteliers Increasing Marketing Budgets, Heavy Emphasis on Mobile
According to a new TravelClick survey, more than half (57.31 percent) of hoteliers said that they are increasing their marketing budgets for 2016, with an increased spend on search engine […]
4 New Mobile Moments Everyone Needs to Know
81% of us keep our smartphones somewhere close during all waking hours and over half of all Millennials would rather lose their sense of smell than their technology Other things […]
6 insights to help revenue managers balance mobile
In the rapidly changing mobile world of revenue management, teams need tips to survive. We went in search of answers and this is what we found: 1. RM has come […]