mobile
Adapting To Hotel Booking Habits Of Millennials
Baby boomers were once the most coveted demographic group for the hotel industry, but in recent years millennials have become the largest age group in the US with one […]
Were reaching the tipping point in mobile commerce
Think people don’t convert when they receive email on a mobile phone? Think again, advises columnist Jason Warnock, and he’s got the stats to back up his contention. Have […]
Report finds smartphone bookings ‘not popular’
Consumers don’t like booking holidays on a smartphone. That is the conclusion of leisure market analyst Mintel in its most up-to-date review of the UK holiday market. Holiday bookings […]
Travellers start picking brands based on mobile services
A study has found that one in five travellers would always pick a travel brand over another if it meant they could have a better mobile experience. The analysis […]
Google Just Upped Penalty for Hotel Without Mobile-Friendly Website
NB: This is an article from HeBS Digital Just when you thought you had mobile marketing covered, Google announced the forthcoming release of an update that will increase the […]
Hotel Untapped Opportunity to Win Market from OTAs
Online travel agencies (OTAs) like Kayak or Bookings.com will take at least 20%, roughly $32* billion dollars, in commissions from hoteliers this year. That number continues to rise as […]
Travelodge app drives up direct booking and earnings
Direct distribution channels now account for more than 85% of sales at Travelodge, the budget chain revealed while issuing annual financial results for last year. The company’s mobile app […]
What does Trivago stake in Base7Booking mean for hotel tech
Trivago, the Expedia Inc-affiliated metasearch brand, officially said today that it has taken a majority investment in a Swiss startup, Base7Booking, which offers a cloud-based property management system (PMS) […]
What will the global hotel industry look like in 2017?
NB: This is an article from SiteMinder The global hotel industry has evolved continuously of late and there’s a lot more change to come, according to a new report outlining […]
Are mobile devices driving direct bookings and guest engagement?
Since Chris Anderson wrote “The web is dead. Long live the Internet” in 2010, a pivotal article announcing the demise of traditional web browsing, the topic has been endlessly […]