mobile
Integrating Systems: Hotels Guest Profiles Unlock Revenue (Pt 2)
Suppose I handed you a plain paper box that was simply marked PUZZLE, ‘This will be fun!’ I might say, ‘It’s a picture-puzzle of people having fun at the beach, let’s […]
4 ways to drive mobile engagement
With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively? Chances are, not as much […]
How doubling programmatic spend can boost marketing ROI
A Contexxt executive at the MMA Mobile Automation and Programmatic Leadership Forum stressed the need for marketers to pivot their programmatic spend toward millennials and invest more heavily in […]
Strong digital presence is key tool in regaining margin
Online travel agency Priceline and home-sharing service Airbnb have higher valuations than any hotel chain, according to a new report by L2. Over the last five years, the market […]
Marriott scores 69% mobile engagement rate with loyalty campaign
As hotel brands clamor to make the most of their mobile loyalty programs, Marriott scored a touchdown with a recent campaign that asked consumers in San Francisco to take […]
Mobile: Enterprise adoption is travels opportunity
“We’ve got to move at the speed of mobile.” “Mobile app release cycles are like dog years.” “Mobile is the key to transforming our business.” We’ve all heard statements […]
4 Ways to Get More Direct Bookings from Google
NB: This is an article from NetAffinity We need to talk about search engine optimisation, or SEO. It’s an area that can seem pretty murky compared to, say, running […]
Programmatic ads could do better at targeting a traveler
NB: This is a guest viewpoint by Frank Guzzardo, vice president of sales, US, for The Exchange Lab When we think of lounging on the beach in paradise, we generally want […]
Facebook Messenger Takes To The Sky with KLM
In line with the chat app movement, the integration is expected to further Facebook’s outreach Having opened up its Facebook Messenger Platform for developers to integrate their services into […]
What is all the fuss with chat bots?
The chat bot is back in a big way, thanks to the rise of mobile texting and messaging apps. Its full name is actually “chatterbot,” and its has a long history, […]
