marketing

Enhanced CPC is assigned at the campaign level. Google takes the effective bid an advertiser sets and adjusts it based on how likely the user is to book

Your hotel may win over the minds and hearts of your tourists and push them one step closer to a reservation by applying these 10 ideas to your website

We talk about the ‘new kid on the block’, the Commercial Strategy Role – that overarching role encompassing Revenue, Marketing and Sales

There is no doubt a hotel should have an Instagram account. The tougher question is, what photos should independent properties be posting on Instagram?

With travel on the upswing, TikTok can be your ticket to ride, helping you reach vast audiences. But don’t wait too long to start or overthink your strategy

With an Instagram business account, a whole host of options become available that can help your hotel qualify the time spent marketing on Instagram

Hotels can use digital marketing to create marketing miracles with proper strategies, tools and creativity – nearly 60% of reservations are done digitally

Hoteliers can start by reviewing guest history data and determine which meta engines are driving the most bookings and start tackling them one by one

Keeping your hotel messaging consistent across all of your platforms is a huge part of how successful the delivery of your brand story will be

Bing Hotel Price Ads is an opportunity to recover sales from customers who are searching for you but end up with the OTAs because they bid on your name