marketing

There are many ways to organize a social media strategy for your hotel. If your strategy is of the “fly by the seat of your pants” variety, you’re not alone

Metasearch is arguably one of the most important channels for hotel marketers. 2 out of 3 independent hotels receive direct bookings from metasearch engines

An important tip to keep in mind when building your email marketing for guest survey conversions is email length. Pair that with a prominent call-to-action

If you’re not participating in metasearch yet, free booking links are a fantastic opportunity to get connected and start driving some extra traffic

As more and more travelers pack up and plan trips, hotels will see a proportional rise in guest reviews. NB: This is an article from Travel Media Group This can […]

Knowing the different stages of the customer experience and the challenges has become crucial to attracting customers. Not all travelers have the same needs

It is important to understand Free Booking Links are only present in My Business (travel) hotel site and not in other popular Google Hotel Ads placements

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

Creating hotel guest personas is an essential pre-marketing task as it helps you to clarify what to share and the best point in the sales cycle to share it

There are a few statistics that stay top-of-mind for any hotel manager. Occupancy rate is one of the big ones – and with good reason