marketing

We look at what remarketing and retargeting for hotels are, how they work, and why hotels should be using these tactics in their hotel PPC campaigns

The world is not going mobile. It already is mobile. You can tap into this behavioural pattern to drive direct bookings and boost your ancillary revenue

Stephanie and Connor look at areas where revenue management and marketing can work together in a blissfully happy marriage of knowledge and expertise

There are at least 15 triggered emails your hotel should be sending to your guests before, during, and after their stay

What’s the best place to connect with an audience eager to spend money in exchange for relaxation, adventure, and memories? Social media, of course!

After all that work building tantalizing offers, hotels need to market them. Bad website design or unintuitive shopping experience will mean they are wasted

To compete with OTAs, hotels need to leverage the power of social media and create an influencer marketing strategy

For the first time tourism marketers and destination managers can use benchmarking to compare their performance with competing destinations

Before you sign up, there are a lot of elements you’ll need to consider to create a stand out hotel listing – from photography to amenities and pricing

How many revenue managers use Google Analytics data as a tool to help make the right decisions and what Google Analytics data and KPIs can they work with?