marketing

Exploring Costs and Tools in the Seven-Step Guest Journey

By effectively managing the costs, tools, and strategies at each phase, hoteliers can create a seamless and memorable experience for their guest

Read more

Develop Your First Party Data Strategy for 2024

Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences

Read more

Google and Yahoo’s Email Authentication Changes: What Hotels Must Know

Failure to properly address email authentication can result in messages ending up in the spam folder or not being delivered at all

Read more

5 Hotel Website Maintenance Tasks to Quickly Boost Site Health

These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly

Read more

8 Hotel Marketing Trends To Boost Your Hotel’s Campaigns In 2024

As hoteliers, embracing these marketing trends means not just staying ahead of the curve but also offering personalized, memorable, and engaging experiences

Read more

Mastering Hotel Competitive Analysis: The What, Why and How

With these seven tips, you’re ready to tackle your hotel competitive analysis.‍ It’s essential if you want to uncover new revenue and marketing opportunities

Read more

person on a laptop with credit card possibly making a hotel booking reflecting the importance of flexible booking policies to convert more guests

Boost Hotel Bookings and Revenue: Strategies for Success in 2024

We explore effective ways for hoteliers to boost bookings and revenue in Q1 and Q2 of 2024 that align with the evolving landscape of travel and hotel trends

Read more

14 Hotel Email Templates to Refine Guest Communication

Whether persuading a guest to book again or reminding them of an upcoming trip, an email is invaluable to your marketing and communications strategy

Read more

Marketing Priorities for Independent Hoteliers This Year

There are countless ways to promote your hotel. No-one can do it all. Use this checklist to establish your unique set of marketing priorities

Read more

computer generated skyline with data overlays and bright light in one corner possibly reflecting what future ready hotel strategies really look like in 2026

Unveiling the Future: Hotel and Travel Trends in 2024

As we step into 2024, several key trends are set to redefine the hotel landscape. Let’s explore top trends that will shape the industry in the coming year

Read more