marketing

How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

Evaluating your metasearch campaigns depends on the objective you have set for your hotel. The goal of metasearch campaigns is to protect your hotel’s brand

Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests

The metasearch landscape is developing fast. Many positive updates have been made by metasearch giants, one notable update being Google eliminating fees

SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs

In the hotel industry, distribution methods have changed a lot and professionals in the sector have seen their distribution channels multiply. NB: This is an article from WIHP Hotel marketing […]

To stay at the forefront of innovation, creativity and ahead of competitors, you need to develop the skills to be a great leader when marketing your hotel

Put another way, surprising guests with something unexpected is no longer a nice-to-have, it’s the #1 focus of any hotel marketing strategies

Metasearch can drive as much as 30% of a hotel’s online bookings. Besides giving a boost to direct bookings, here are five benefits of a metasearch presence

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production