marketing

You want to start with an email that introduces yourself and your hotel. Keep it short and sweet, instead of overwhelming them with your special offers

Guest data is at the heart of any sales or marketing campaign. It allows you to personalize your sales and marketing campaigns to create impact

Here we look at how the travel landscape is evolving and new hotel marketing trends to shape your marketing strategies this year

From engaging customers with new tech to optimizing digital campaigns for maximum results, inspire and infuse your marketing strategy with these insights

Beyond hotel digital marketing activities, if history is a guide, hotels will fall into a few categories (with clear winners and losers)

We want to take a look at what hotel email marketing is, different strategies for hotels, how to create a strategy and other tips for the perfect plan

How can hotels use your location, surrounding area, facilities to your advantage while creating a Valentine’s-themed offer?

A hotel website is where the conversions happen and the path to get the guest there is where your social media strategy is leveraged for optimal influence

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

Before you decide about using Tripadvisor Sponsored Placements, let’s first dive into what Sponsored Placements is and how you can choose to participate