marketing

When hotel branding is used as a way to express your values and larger mission, it attracts guests – and employees – who are in alignment

Ranking for the right keywords can impact a hotel’s success. Here are some keyword research tips to help you identify the right ones for your hotel website

We explore the cost of social media marketing, and the factors that can influence these prices, so you know what to expect when starting with this service

Prior to their getaway, when the traveler is just beginning to think about their next trip, SEO-optimized content is a great way to engage your audience

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in

Social media can be a good sales channel, but organically, it’s a place to build your brand and showcase everything that’s great about your hotel

This update could potentially add even greater additional volume to property promotion ad listings, which have already been instrumental in Google Hotel Ads

Let’s look at specific marketing channels every hotel should leverage in an economic downturn. But first, make sure you stay true to your brand

First things first, create TWO marketing plans and TWO budgets. Before you begin your marketing plans, clearly define target markets for each of the hotels

Hotel KPI is are useless unless it is linked to a strategy and have a goal to be reached. Aligning the KPIs with the goals and objectives is key