marketing
DMA Impact: 30% Drop in Google Hotel Ads Clicks & Bookings
The key impact of the DMA implementation is hotels have lost visibility, lost direct sales capacity, reduced profit and increased intermediary dependence
A Hotel Marketer’s Bold Blueprint for Unified Commercial Strategy
No offense to sales and revenue management counterparts, but it’s time for marketing to claim its rightful place at the commercial strategy table
Hotel Mobile Messaging: Enhancing Guest Experience
Guest messaging should highlight the unique features of the hotel and appeal to the interests of the target audience to drive bookings and increase revenue
The Proliferation of Brands and Impact on Revenue Management
A Revenue Manager plays a crucial role in branding by aligning pricing and revenue strategies with the overall brand positioning and objectives
Positioning Your Property for Shoulder Season Bookings
Shoulder season presents a prime opportunity to convince guests to visit at an off-peak time for fewer tourists, exciting experiences, and favorable rates
Are You Listening To Your Website Visitors?
A website visitor can’t verbally tell you they didn’t find what they wanted on your website. But there are behavioral signals to guide you
Mobile Marketing Tips for Independent Hoteliers
From purchasing clothes to watching Netflix to booking travel, consumers demand a stress-free, streamlined experience – and mobile delivers
4 Best Practices For Hotel Email Marketing
let’s delve in on some simple steps you can take to make sure you’re getting the most out of your hotel email marketing
What the Universal Analytics Sunset Means for Hoteliers?
July 1, 2024 is a critical deadline for hoteliers, as all historical data stored within Universal Analytics will be permanently deleted.
The Six Levels of the Google Hotels Funnel
In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate
