marketing

Google held a panel on ‘The hoteliers view: how Travel Tech can help suppliers be successful’. We’ve summarised the key questions and answers

Apple Business Connect uses Place Cards which allows you to control how people see your hotel. We recommend including information like:

Hotel social media marketing has drastically changed over the past decade, and it should be an integral part of any marketing strategy

Regardless of what video content you decide to create for your hotel this spring, it needs to be entertaining and exciting – no one likes boring content

We’re seeing travelers plan multiple trips and, specifically, to local getaways that allow them to explore unfamiliar places that don’t require a passport

Having an analytical approach to visibility boosters is critical and will help you assign the incremental cost to the incremental revenue correctly

Google Analytics 4 (GA4) combines website and app usage into a single report. The emphasis is now firmly on tracking “the user” rather than “user sessions.”

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

Think about the photo content that’s on your hotel’s Instagram feed right now. Does that imagery help sell your hotel experience?

As a hotel operator, you may be hesitant to add one more social media platform to your list; however, here’s why you should prioritize TikTok