marketing

First, we start with redefining the focus of your story. Instead of placing your hotel at the center of the story, start with the customer

To ensure higher guest satisfaction and higher conversion rates online, hotels should regularly audit local listings as part of their entire online presence

Success in eCommerce is about more than visibility. It’s also about providing a frictionless booking experience – guest expectations are higher than ever

Marketing has a role to play in attracting and retaining lifetime advocates, but our job is not to spend an outsized amount of focus on top of the funnel

If your website looks like it’s from the ’90s, potential guests will assume your hotel is stuck in the past. Let’s dive into why an updated website is vital

Using automated email marketing campaigns, you can deliver personalized messages to guests, improve engagement, drive bookings, and increase guest loyalty

Any way you look, AI is positioned to be a powerful tool for content production. SEOs who don’t yet know its ins and outs should get serious about learning

Two digital marketing trends, loosely related but equally dynamic, are driving consumer change.  Those who grasp these will benefit from long term growth

You can target high-value guests by using Members Only promotions to offer exclusive deals to over 100 million members across all Expedia Group sites

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes