marketing

Many of the old silos still exist, and the dream of a fully integrated unified commercial strategy remains just that – a dream. But the journey is not over

Good content can help you showcase multiple facets of your hotel story, which helps to educate your target audience and improve brand’s reputation

How would your budget running out earlier in the day impact? You simply will not have visibility later in the day, when key search activity is taken place

Managing a marketing budget effectively on Google and Meta requires a nuanced approach taking seasonality, lead times, and room availability into account

Here’s how marketers and revenue managers can contribute to better alignment with their inter-departmental colleagues

As you rethink your marketing strategy, copying others may get some traction, but crafting a unique identity for guests will make you a destination

It may not seem like it now, but Black Friday is just around the corner. Now’s the time to start making a plan for your Cyber Sale

We explore how luxury hotels allocate their marketing budgets and the challenges a hotel can face with standard marketing options

By recognizing and addressing these metasearch red flags, hotel marketers can avoid common pitfalls and ensure their campaigns are impactful

Despite the promises of personalization, mega-chain websites and email marketing often feel generic, bordering on uninteresting, and even annoying