marketing

French global hotel giant Accor has taken over Fastbooking, the French market leader in helping hotels market directly to guests via the Internet, the companies revealed today. The deal has received a blessing […]

Search engine optimization (SEO) has become standard practice for marketers in every industry as a way to be found in search to attract qualified traffic and leads and the hospitality […]

The transitional weeks from the deep freeze to the increasingly warmer days may be a slower time for hotels. Winter lures travelers away for the Christmas holidays, getaways to picturesque […]

Hotels spend a lot of time and money marketing their properties to new visitors. But an often-overlooked way to gain future business is to communicate with and re-convert your former […]

Top five hotel technology trends 1. Google to expand in the travel space Imagine a potential guest searches for a hotel’s name along with the city on Google, but local competitors’ real-time […]

When mobile booking and payment become part of metasearch, it is even more important to have a single party with a seamless closed loop marketing solution. Metasearch continues to be […]

Yelp has lost its exclusivity on providing reviews for hotel properties on Apple Maps. Entering the fray now will also be reviews from Booking.com and TripAdvisor. No official announcement has been made […]

Invest in Social Media Advertising because it’s where potential guests are spending the most time. With the rise of Generation C, which stands for a new generation of consumers deemed […]

Google is back in the news with another algorithm change – and this time it’s a big one. The search engine announced recently its plans to roll out the Mobile-Friendly […]

For travelers, reputation is (almost) everything when it comes time to book accommodations, based on February 2015 research by Ipsos MORI for TripAdvisor. While price ranked as the most important […]