marketing

Today’s consumer is more value-oriented and less loyal than ever before, the rapid increase in startup culture has everyone looking for the next big thing and because of this, the […]

While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]

Big-name brands have already entered into partnerships with ride-sharing services such as Uber and more such collaborations are expected to roll out in the future due to the convenience they […]

Revenue management and marketing are ready for disruption. The same approach with the same tools, yielding the same results is no longer acceptable. This past year, I’ve met with executives […]

One year after revamping its accorhotels.cn Chinese-language website, and proving the power of the Chinese market, AccorHotels has seen a 53% increase in direct bookings revenue across its Asia Pacific […]

Although major travel brands, including American Airlines and Alaska Airlines, are embracing social media’s real-time customer service capabilities, not all of these efforts are translating to increased engagement or bookings […]

LateRooms‘s marketing strategy now includes social media and big data as well as the more traditional channels. Five years ago Rich Kemp joined LateRooms to help formulate its social media […]

Smart independent operators know their guests are online – and are reaching them there to increase loyalty and revenue. Here is how. “We know our guests and keep them coming […]

Marriott International is calling its new direct booking campaign just another “common practice” aimed at creating awareness of its website for travelers who choose to make their own hotel reservations. […]

Marriott has angered a major travel agency group with its latest advertising campaign to encourage travellers to bypass intermediaries. The campaign was launched earlier this week under the title #ItPaysToBookDirect […]