marketing

As 2015 unwinds and we start thinking about the new year set to begin, it’s always an interesting exercise to take some time to reflect upon some of the up […]

Large-scale marketing efforts have grown exponentially more complex than they were in the early days of the hotel industry, and now can even more closely resemble TV shows or movies […]

  A recently published study by Expedia Media Solutions has shed more light on how travel bookers in the US journey to their product of choice and what this means […]

  Competition with OTAs could drive further consolidation within the hotel industry. The top companies in the hotel industry could see further growth by adding properties to soft-brand collections. The hotel industry […]

NB: This is a viewpoint by Eddie Robb, managing director for Make It Social. The market is at a tipping point. Millennials are poised to become the dominant consumer segment globally, […]

  The websites that have the most comprehensive set of lodging choices, whether they are hotels, vacation rentals, apartments or igloos, will dominate. Expedia, through its HomeAway acquisition and intent […]

  GDS (Global distribution systems) and travel agent bookings remain an overlooked yet lucrative source of revenue for hoteliers, sources said. The reason these channels are overlooked? It’s because many hoteliers are […]

81% of us keep our smartphones somewhere close during all waking hours and over half of all Millennials would rather lose their sense of smell than their technology Other things […]

  Hoteliers have numerous opportunities to lure nonguests to their property in hopes of generating extra ancillary revenue. “It’s become a nice way to augment the slow periods,” said Kory […]

Last month, TravelClick’s October 2015 North American Hospitality Review revealed that North American hotels were overcoming declining reservation pace to improve their average daily rate (ADR) performance. Now, data from the […]