marketing

  NB: This is an article by Carolyn Murphy, Marketing Specialist at Revinate As we ring the new year, it feels like we’re entering into a veritable golden age of […]

  Is blogging a part of your hotel marketing strategy? Want to create a blog post that boosts your hotel bookings? Blogging is more effective than social media and SEO […]

According to a new TravelClick survey, more than half (57.31 percent) of hoteliers said that they are increasing their marketing budgets for 2016, with an increased spend on search engine […]

If the term “search engine optimization,” or “SEO” for short, confuses you or evokes the practice of packing keywords into your website, you’re not alone. For years, using SEO in online […]

  NB: This is an article by Max Starkov (President & CEO) and Mariana Safer (SVP Marketing) of HeBS Digital On paper, 2015 was a great year for the hospitality industry. We saw […]

  NB: This is an article by Dan Cross, GM of Nexa Hospitality The catchphrase is ‘content marketing’. It’s the top trend in digital marketing for the hospitality sector, so […]

  Some 81.3% of global marketers say data will become more important to their marketing and advertising efforts in 2016, according to the second annual Global Review of Data Driven […]

It wasn’t easy for hotel digital marketers in 2015 ………. and it’s not likely to get much easier in 2016!! With issues such as the growing power of online travel […]

  Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The role of marketing has […]

  Almost a third (32%) of travel and hospitality industry marketers rate data science as the skill they most lack, with programmatic coming in a close second at 28%. This […]