marketing

How Hotels Can Stay Competitive in 2016

  Mobile bookings are the name of the game this year. As is making the travel research and purchase process as simple and visually appealing as possible. When it comes […]

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How travel storytelling on Facebook can equal sales

  NB: This is an article by Laura Jennings, head of strategy and client service at Headstream Content Marketing Agency For the travel industry, marketing should be easy, as holidaying or […]

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Marketing your hotel: 5 key things to understand

  It’s easy to get caught up in the many different ways to promote your hotel, and, equally, it’s possible to waste time and money on things that are relatively […]

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Hoteliers Action Plan to Maximize Revenue from Mobile

NB: This is an article by Max Starkov, President & CEO of HeBS Digital The full year results for 2015 are in and one thing is clear: the age-defining shift […]

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Destinations establish way of measuring ROI of social media

  Destinations are some of the most prolific users of social media in the travel industry – a trend that includes a wide cross section of channels and often backed by hefty levels […]

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Using analytics to identify falling conversions

  NB: This is a viewpoint by Tony Gray, senior director of North American Professional Services for Webtrends Every travel company wants to use data to make the right decisions […]

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Increase Email Clickthrough Rates: Four Tips for Hotel Marketers

  To increase direct bookings with email marketing, you first have to deliver engaging campaigns. Sometimes it’s hard to know what will work with your audience, so it’s a good […]

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Length of website visit is key to securing direct bookings

You might not have made the connection between how long visitors spend on your hotel’s website and the number of direct bookings you receive. Here’s why you should pay attention […]

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Consolidation, co-opetition and context

Driven by an increasingly fickle, demanding and connected customer the coming year will be one that sees the savviest and most strategic brands thrive. In 2016 – surprise, surprise – […]

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Lessons learned from Airbnb’s Email Specialist

NB: This is an interview with Lucas Chevillard of Airbnb via Medium.com We strive to find the people in our industry who have something worth sharing. We’re curious about email […]

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