marketing

Using Facebook ‘Pages to Watch’ to Monitor Your Hotel’s Competition

NB: This is an article by Arielle Sanchez, Digital Media Manager at E-Marketing Associates There’s a lot of talk about how to develop a social media strategy for your hotel, […]

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Six things you need to get right about Airbnb

  NB: This is an article by Morris Sim, founder of Brand Karma, a leading solutions provider for hospitality and travel brands As a road warrior who frequently stays in […]

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Guestfolio builds new platform uniquely for hotel marketers

  The hotel marketing platform, Guestfolio, has announced an all-new look and focus on services that are important to today’s hotel marketer. The enhancements made to the platform provide hoteliers […]

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Tripadvisor airline reviews to change airline marketing

  NB: This is an article by Shashank Nigam, CEO of SimpliFlying When was the last time you booked a hotel without reading a TripAdvisor review? 93% of travelers say that […]

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5 ways hotels can improve direct online booking conversion

NB: This is an article by Katie Colangelo, Director of Business Development at Ve Interactive Hoteliers have a lot of room to improve in 2016 when it comes to converting […]

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Google’s New Trip Planning Search Display

NB: This is an article by Asher Fusco, Associate Director Copy & SEO at HeBS Digital Google has found yet another way to harness its wealth of information to provide […]

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5 Step Rate Parity Busting Tactic

  NB: This is an article by Robert Hernandez, Revenue Discovery Consultant & Trainer at Origin World Labs The fight is on globally to end rate parity.  While governments and […]

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Don’t just manage revenue, create a holistic strategy

  In the decade when Marriott International was credited for adapting American Airlines’ yield management practices for the hospitality industry, the Internet barely existed, Expedia was still a decade from […]

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The New Rules of SEO

  Search will always be important to hotels no matter what the trend of the day may be. In fact, understanding Search has become more important than ever for hoteliers […]

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Digital Commerce and API First

  NB: This is an article by Brian Collins, Director of Product Development and Diarmuid O’Grady, Director Product Enablement of Datalex Digital commerce is steadily becoming the primary enterprise system […]

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