marketing
How a Hotel Can Bridge the Conversion Gap
NB: This is an article by Kelly Robb, Director of Market Intelligence at Revinate How often have you visited a hotel website, been disappointed with generic and uninspiring content, […]
Expedia Accelerator: Final Nail in Coffin of Hotel Profitability
NB: This is an article by Max Starkov, President & CEO of HeBS Digital Background Though Expedia’s new Accelerator Program has not officially launched, it has been widely discussed […]
Google Moves Away From Right-Rail Ads: The Hotel Marketer’s Action Plan
NB: This is an article by Asher Fusco, Associate Director Copy & SEO and Carmine Fischetti, Manager SEM at HeBS Digital Google rolled out a major change to its […]
What all hotel owners need to know about SEO
NB: This is an article by Shaz Memon, creative director at Digimax During most of my meetings with hoteliers, I hear the question, “How can we get more direct […]
Quality hotel content is key to instant booking conversion
TripAdvisor’s new chief financial officer Ernst Teunissen has begun his tour of the investor forum circuit, speaking today at the Morgan Stanley Technology, Media & Telecom Conference. When it […]
Digital state of the travel nation
Econsultancy and Adobe spent a few months last summer trying to understand the requirements and challenges facing digital marketers and ecommerce executives in travel. The report, produced to coincide […]
Using emotion effectively in digital marketing
Technology enables hoteliers to make what has become the all-important emotional connection with guests, according to speakers at the annual Digital Marketing Strategy Conference. The conference, which is organized by […]
The Three Essential Components of True Hotel CRM
NB: This is an article by Cendyn/ONE There is a fair amount of confusion in the hotel industry regarding CRM. If you asked five hospitality executives how they define […]
Four ways hotels can better compete against Airbnb
NB: This is an article by Alex Shashou, President & co-founder of Alice. There has been so much debate over the impact of Airbnb to the industry following CBRE’s research […]
How to develop a content marketing strategy for your hotel
NB: This is an article by Melody Ciria, Destination Marketing Specialist at E-Marketing Associates Every hotel has their own unique story to tell, therefore hotel’s need to make it […]
