marketing

The first half of 2016 has seen a sea change in the way hotels deal with direct bookings. Direct bookings are no longer an alternative to third party sites and […]

With its promised flurry of shiny new software, apps, and marketing platforms, 2016 is already an exciting year. Hotel industry giants with big budgets have already gotten a head start […]

Technology is proving to be something of a double edged sword for the big hotel chains. On the one hand it’s helping them to engage with guests through easily scalable […]

NB: This is an article from NetAffinity A limited marketing budget is sometimes a given when you work for a small independent hotel. Low costs that yield high returns are the […]

NB: This is an article by Robert Hernandez, Hotel Revenue Discovery Expert with Origin World Labs One of the themes I often explore in this blog is that Revenue Management is simply […]

NB: This is an article from e-Marketing Associates Being in the business of hotels is tough. Just when you think that you have the secret to success, you find out […]

Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for […]

Turkish hotel group, IC Hotels, claims it now achieves more than 18% of bookings from direct marketing campaigns and as a result reduced commission levels to 3%.  IC Hotels has […]

Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]

NB: This is an article from Leonardo Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which […]