marketing
Guide to paid media channels in travel content strategy
The trick to effective content marketing is being in the right place, at the right time, with the right content and messaging. Once you’ve defined your audience you can start […]
Reputation Management: Meet Guest Where it Matters
‘Online reputation management’ is an activity that might sound over-complicated or unimportant. However, it’s key to building your online bookings, especially those coming directly through your website. It also helps […]
Attract more guests through your Hotel Instagram Photos
It’s a beautiful morning, birds are singing, the sun’s shining bright, you grab a cup of coffee, and then settle in to check your hotel’s Instagram account. Time to see […]
Turning data into action: segment your audience
Data is changing the foundation of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, you have a new way to […]
Millennials: Marketing Trends for Small Hotels
NB: This is an article from Little Hotelier Millennials love to travel, particularly because they place value on authentic experiences versus stuff that can be purchased and collected. For those […]
Is Your Hotels Optimization Strategy on Target?
This year marked my 10th Adobe Summit, and it was one of the best I’ve been to. There was so much interest in optimization and personalization strategies. We talked about […]
Place Your Hotel at the Center of Guest Journeys
The guest’s path to purchase and the sites they visit along the way has created a unique opportunity for independent hoteliers. Today, people are researching hotels and destinations in more […]
Why optimisation should be a priority in digital world
The digital economy has created a new risk and reward model. The online and mobile population is set to double by 2020, millennials have ever increasing buying power and the […]
Use SEO to Connect with Segments of Your Hotel Market
There is no one-size-fits all. Your hotel’s website serves the primary function of allowing customers to book rooms online with ease, but not all of your customers are so easily […]
5 Secrets to Successful Hotel Multichannel Marketing
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. Yet, when navigating the constantly evolving […]
