marketing
Meeting Expectations in the New Age of Personalization
It is no secret that personalization has been the hot topic for hotel marketers and technology professionals over the past couple of months. Research has shown that guests searching for travel […]
Getting Hotel Bookings with Email Marketing
Sometimes, all your hotel marketing strategy needs is a way for your hotel to break through the noise. Email marketing is a great tool to break through, and it has a […]
6 ways hotels can use social media to attract more guests
To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed […]
Turning Data into Action: Segment Your Audience
Data is changing the foundations of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, they have a new way […]
How Hotels Make Their OTA Addiction Worse
The cycle of OTA dependence is all too real and aggravating. But, it’s time to face the facts. It’s your fault, not the OTA’s, if an OTA-driven guest doesn’t come […]
How Google’s Rich Snippets Features Drives Hotel Bookings
Considering how important search is in the buyer’s journey – 60% of travelers turn to search first when looking for accommodations– it’s surprising why more hoteliers don’t make use of […]
Make Your Website Suck Less With This SEO Audit
Auditing your website is part of a normal, healthy routine. You take in your car for check-ups and tune-ups, you go to the doctor’s office for physicals and exams, so […]
How to use Google Hotel Ads to strengthen direct sales
Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the […]
Long Tail SEO: When & How to Target Low-Volume Keywords
The long tail of search can be a mysterious place to explore, often lacking the volume data that we usually rely on to guide us. But the keyword phrases you […]
Boutique hotels appealing for frequent Airbnb travelers
Last year Airbnb disrupted the hospitality industry to the tune of $1 billion, according to an iModerate report. The report found that Airbnb clients skew young and budget-conscious, with a […]
