marketing
10 Hotel Marketing Metrics That Actually Matter
You’ve probably heard the saying before, but it is worth repeating now. You can’t improve what you don’t measure. When it comes to digital marketing, there is no excuse not […]
Smart Hoteliers Guide to Digital Marketing Budget Planning
The 2017 Hospitality Industry outlook demands increase in direct bookings. The hotel digital technology and marketing budget: the roadmap that guides your property’s digital strategy throughout the year, puts your […]
Hotel Website Design and Usability: Top 10 Mistakes
Hotel website design, like any kind of design, is subjective. Nothing is more painful than a website design “discussion” where stakeholders talk for hours about colors, content and photos. For every […]
The need for speed – on booking engines and beyond
NB: This is an article from TripTease In this blog series, we’ll take a look at what makes a sterling price comparison widget – and what you can do to get […]
Selling your hotel rooms with Google Maps
Is your hotel in Google Maps or similar services? Search engines are the information source for most travelers, thus it is vital to be present as part of your travel […]
Inspire, Intrigue and Entice Guests with Instagram
Once a rather odd idea, using social media to market businesses has become commonplace. The benefits of almost free advertising, easily measurable reach, fairly precise targeting and the opportunity to […]
Google Analytics change may be skewing your view of SEO’s value
When doing search engine optimization, either for clients or as an in-house marketer, we must accurately measure the impact SEO is making on our websites, leads and revenue. Measuring our […]
How your booking engine can impact direct bookings
There’s your Bed & Breakfast. Then, the self-serviced accommodations down the road. There’s also that retrofitted factory-hotel in the east end. And you all have one thing in common. You’re vying […]
How to tell if your marketing is driving incremental revenues
Your marketing team deployed a customer-level mobile promotion for a discounted upgrade and it yielded a high redemption rate. Success! Or was it? Did the promotion truly drive customers to […]
The Dymanics of Static Content Management
NB: This is an article from H2C Updating rates and availabilty across multiple channels via direct connects and channel managers has become commonplace throughout hospitality as well as the distribution […]
