marketing
The Top 5 Myths In Hotel Marketing Right Now
Sometimes, ignorance is not bliss. In hotel marketing, having outdated assumptions or incorrect information can cost your hotels millions in lost revenue… and perhaps even cost you your job. So […]
Social media campaign planning doesn’t need to be complicated
Over the past two months, I spoke at a couple of events and the topic of how to plan a successful social media campaign popped up at all of them. […]
Guest Review Content: Become the Hotel Travelers Want to Book
NB: This is an article by Ellis Connolly of TrustYou via Leonardo I’d like to start out this blog post with a brief story about tomato soup… While my wife […]
Taking the customer temperature in airline marketing
Airlines are increasingly finding creative, new ways to upsell at just the right time and are taking a closer look at a range of different factors. Earlier this year, jetBlue […]
3 ways to use your competitive intelligence (make the most of your budget)
Online travel agents, social media and review sites are fantastic places for prospective travellers to scout for information that will help them choose the right hotels, activities, and restaurants for […]
WTM 2016: The big digital trends that got visitors chatting
Thousands of exhibitors and attendees descended on London’s ExCel exhibition centre this week for World Travel Market 2016. Bell Pottinger conducted online analysis throughout the three-day event to identify which […]
Black Friday as a case study in how to make loyalty schemes work harder
Last year Black Friday sales figures for the UK topped £1 billion, and as the event continues to deliver as one of the biggest shopping events in the retail calendar. […]
A closer look at customer focused strategy of Booking.com
The changing nature of the travel industry has been a hot topic at this year’s Web Summit. Gillian Tans, the CTO of Booking.com, particularly emphasised how increased mobile usage is […]
5 Hotel Marketing Mistakes & How to Fix Them
Running a hotel isn’t easy. In the day-to-day grind we can sometimes let some things fall through the cracks. Today, let’s take a step back to reflect and talk about […]
3 Quick Ways To Drive More Bookings From Hotel Email Marketing
Even with all of the attention and focus given to Facebook, Google Hotel Ads, metasearch and other tools du jour… let’s not forget the tried and true workhorse of hotel […]
