marketing
How smart hotel marketers get the most out of online reviews
Everyone and their aunt can do marketing. All you need is a Facebook account, right? Maybe throw a tweet or two in there as well, and you’re good to go! […]
The Official Gift Guide for Hotel Marketing Teams
Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays… Here’s our annual list of the […]
TripAdvisor Hotel Sponsored Positions: Everything You Need to Know
TripAdvisor is making waves in the hotel marketing world at the end of 2017 with the roll-out of their Sponsored Placements program. Now, and for the first time, any hotel […]
5 ways hotels can use behavioral economics to improve conversion rates
Understanding the rationale behind consumer decision-making has long been an obsession for marketers. Popularized today as behavioral economics, brands such as Amazon and Netflix invest millions into understanding the psychology […]
5 Digital Marketing Trends for Hotels in 2018
As 2017 winds down, it is important to reflect on all the digital marketing changes that have occurred this past year in the hospitality space. From the increase in mobile […]
Front Desk SEO: Identifying, Fixing, and Avoiding Thin Content
When you review the SEO performance of your hotel’s website, are you happy with the results? If you are failing to rank for many of your targeted keywords, the source […]
How to Engage Guests With Automated Triggers
Think about this, you’re about to engage in a conversation with a robot; you sit down and it greets you with “Hello Human” and then proceeds to ask you a […]
Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?
It began simply enough. A small company wanted to make some money in online travel. So it joined Expedia Affiliate Network, where the online travel agency shares its hotel inventory […]
8 tactics you need to include in your 2018 hotel marketing plan
Assessing a new calendar year usually revolves around how your hotel can increase the amount of guests you attract and how much revenue you can drive. Every year brings new […]
Best Practices for Conversion Rate: Anatomy of a Hotel Rooms Web Page
With the exception of your home page, your accommodations page is the most important page on your website. As the bottom of your conversion funnel, an optimized accommodations page is […]
