marketing

In a now very digital society, marketers have adapted to reach consumers where they are – on their phones, tablets, computers and any number of devices with internet access. While […]

Although Social Media trends change like the tides, Facebook consistently remains at the head of the pack among platforms. Of the fifteen most popular social networking sites, Facebook has 38% […]

Society is watching a huge amount of video content on social media each day. If you’re not using video on social media at your business then you are missing out […]

Most digital strategies don’t reflect how digital is changing economic fundamentals, industry dynamics, or what it means to compete. Companies should watch out for five pitfalls. The processing power of […]

Email marketing is a cost effective and efficient way for hoteliers to reach new customers and encourage return visitors. NB: This is an article from Little Hotelier A massive 90% […]

In influencer marketing, a person who has a large following online will be paid to post about a brand on social media to their followers. There are many different levels […]

Modern travelers are savvy, deal-seekers. If a hotel deal exists, they’ll find it, use it, then expect it every time. NB: This is an article by Tambourine. Such is the case […]

Shop on the web for a short time and you’ll quickly realize how integral social proof is to the online shopping experience. This social proof comes in numerous forms, from […]

Although we might wish we could – consumers don’t tend to impulse buy holidays! NB: This is an article by Johnny Francis, Head of Data Science and Advanced Analytics at […]

Voice search is the latest buzz in the digital marketing community. With companies like Gartner predicting that by 2020, 30% of searches will be voice, hotel marketers are eager to […]