marketing

Guide for Hoteliers: How To Improve Your Website

This is one question that we get from clients every day, and rightfully so – as that is what we do – improve your website. Sometimes, the simplest changes to […]

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6 keys to Digital Marketing success in 2018, Part 1: Mobile

According to Mary Meeker’s 2017 Internet Trends Report, the typical US consumer spends more than 3 hours per day on their mobile devices. 2018 will be the year to maximize […]

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CRM: A Hotelier’s Guide, part 1 — The building blocks

Hotels train staff to ask that question. But should they? We don’t think so. Firstly, posing that question to a returning guest will likely leave them feeling pretty underappreciated. Second, […]

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7 Ways SMS Improves The Hotel Guest Experience

The new year marks the beginning of exciting adventures to come for many travelers. Make your hotel the go-to travel destination for all their hospitality needs in 2018 by harnessing […]

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What Facebook News Feed Changes Mean for Hospitality Marketing

By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]

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Lookback Windows Explained: Measure Impact of Your Travel Advertising

Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s […]

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6 Marketing Tips to Become a “Social” Hotel

Is your hotel looking to take your social media marketing to the next level? Hotels that consistently connect with their guests via social media have been found to increase awareness […]

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The Most Important SEO Updates for Hotel Websites in 2018

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of […]

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Hotel Website Conversion Rates: Key Tactics for Improvement in 2018

As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today’s typical […]

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10 Don’ts of Email Marketing

Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following […]

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