marketing

Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

There are many ways to encourage website visitors to give their email address but as always, you’ll reap the returns of personalizing any campaigns you run

It does not have to be perfect, but stay in touch with guests. There is still a conversation to be had, whether it is transactional or inspirational. Let authenticity be your guide

When Google announced they would be providing $340 million in Google Ads credits for SMBs, advertisers and businesses were anxious to know if they would be eligible

Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can utilize to encourage direct bookings

Whilst the hospitality industry has seemingly stepped back from digital marketing efforts, Google is moving along with updates to their search algorithms.

Once your hotel has identified the groups of people within the domestic market you want to target, you need to consider and list their wants and needs

For most hotels, the re-opening does not mean that everything will be straight back to normal. Most likely, they will re-open with reduced capacity as well as comply with stricter hygiene measures

As we start to see search volume increase for hotel terms and governments relaxing stay at home orders in the next few weeks, pent up travel demand will evolve into bookings