marketing

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property

Your social media goals can be twofold: one group of posts to build and maintain brand awareness with another group targeted at inspired potential guests

The end of cookies and mobile identifiers affects all marketers, but hotel marketers may feel it more as only a minority of hotel guests are repeat visitors

While the guest journey will still consist of the pre-stay, stay and post-stay periods, all three will undergo significant transformations

As visible by the hotel market rate data, many hoteliers have had to make rate adjustments to respond to rapidly shifting demand

With travel restrictions for many countries, email marketing and maintaining a customer database is critical for hotels to segment guests and subscribers

Content marketing remains one of the most effective ways to reach and connect with travelers, drive website traffic, build trust, and increase online reservations through your property website. NB: This […]

Last week Google Webmaster Central Blog announced the introduction of a new page experience signal which will be used to rank web pages in the future

While the industry was shrouded in uncertainty, these KPIs acted as a guideline to alert marketing teams of shifts in user behavior