marketing

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

Appealing primarily to leisure travelers may not be central to your Hotel DNA, but with some thoughtful work, it can be done and done without great expense

Consider starting your autumn campaign no later than middle of August to ensure you capture demand and maximise your bookings throughout the autumn period

If you work Marketing, you know UTMs are essential for tracking, showing which sources and mediums drive traffic and bookings to your site

They can marry up analytics from their online research to create rich customer profiles that trigger personalized marketing campaigns and targeted offers

To address the hypercompetitive nature of today’s marketplace, hoteliers need to think smaller instead of bigger. This is where micromarketing comes in

With the decline of third-party cookies we are pivoting toward a future that reinforces the need for first-party and case-driven identity solutions

In recent years, we’ve seen massive changes in customer journeys, with online research, booking and communication becoming the norm

Traditional revenue based metrics like ROAS will likely be lower than normal, so marketing managers may want to look to upper or mid-funnel metrics

In these difficult times, hoteliers must work collectively and make effective decisions, working towards building safe and functional strategies