marketing

Marketing campaigns must show booking direct is the best choice. Keeping your revenue and building guest lists leads to stronger, more profitable business

Expedia has launched a new Travel Ads Hotel Recovery Program to encourage hotels to re-launch campaigns on Expedia’s Travel Ads program

Putting most important information at the outset of a guest’s interaction with your website increases the chances of bookings converting

We’ve recapped what’s new for digital and have provided tried and trusted tactics that will drive the most booked revenue in August

If you’re looking to increase website mobile conversions, focusing on personalization and hyper-targeted messages is key for direct channel growth strategy

This phased approach is simply a recommendation. It’s important any hotel evaluates their current standings and plans out their future marketing efforts

If email marketing has upped its game, so should you. It’s no longer good enough to send a blanket mail to your entire database with no consideration

There are a few metasearch updates this quarter. The thread that connects them is a commitment to removing barriers to both advertising and traveling

We’ve looked at customer interactions with messages to analyze and pinpoint which types of content, targeting and message delivery are proving effective

Lastly, the deepest level of segmentation is motivational or emotional segmentation: what emotional needs are being met by using a product or service?