marketing

The EC’s decision empowers hotels to connect with the right guests, drive guests to book direct, and grow loyalty and revenue with each guest

The high season doesn’t have to be stressful. With the right strategies you can turn high season into a time of unprecedented growth and guest satisfaction

Hoteliers should prepare to adjust their PPC strategy to take advantage of these tools that streamline marketing efforts and reduce inefficiencies

Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints

Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel

More than just a room to sleep in, successful hotels provide a highly personalized, immersive stay experience that reflects a combination of factors

The first thing many people think about luxury hotels is price, but the art of content marketing is to shift focus away from cost and onto the experience

Hi, welcome to another case study discussion. Today we focus on the challenges and rewards of a decision intelligence tool and it’svalue to a hotel commercial operation. To bring their […]

It is the time to embrace this holistic approach and transform your hotel’s commercial functions to drive sustained success in a competitive marketplace

Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches