marketing

We walk you through exactly why landing pages matter for SEO, how they work, and what makes a landing page not just rank well, but convert too

OTAs are flooding social, search, and AI-driven channels with budget that independents cannot match. If you do nothing, you are invisible

It’s time to restore the GM as the orchestrator, the accountable owner of the guest journey who aligns all specialists around one narrative

The hotel industry is rapidly embracing AI-driven chatbots to meet growing guest expectations. Here’s why more hotels are turning to chatbots

Autumn isn’t just a bridge between summer and Christmas. With tailored campaigns hotels can maximise occupancy and revenue across the shoulder months

What makes WhatsApp the right choice besides the amount of users and how do you create a WhatsApp hotel communication strategy?

Successful budgeting isn’t just about cost control, it is about investing in the right mix of channels, tools, and strategies to maximise profitability

When users see AI summaries at the top of search results, including OTA listings, reviews, and travel guides, they may not click through to your website

Sending an email to an unengaged email address lowers your sender reputation. Meaning open rates and click-through rates will gradually get worse

Metasearch advertising requires careful planning and execution and many hoteliers fall victim to common pitfalls that can hinder campaign effectiveness