marketing

Under intense lights, with the help of some ingenious data and tracking capability, social media marketing not only makes the cut; it shines

Google has explained that BERT is bidirectional and many examples of its functionality focus on its ability to better understand prepositions

Now is the time to focus on accessing your current digital marketing plan and evolving it to maximize your revenue and bookings for 2021

Should hotels that have been advertising successfully on the more familiar Metasearch PPC model switch to risk free Metasearch PPS instead?

How much is your hotel budgeting for social media? What percentage is social media marketing of your overall marketing budget?

As hotel marketers plan for strong Q4, it’s important to keep a pulse on an evolving digital landscape, especially when planning for 2021

If you are one of the many hotels that has changed their policy to offer free cancellations, Book on Google provides a way to promote this

No one knows how the situation will develop over the coming weeks but let’s continue to do what we can to maximise winter month bookings

What imagery are Sales using? How much of the wedding day experience are you expecting potential customers to imagine without seeing a photo?

What should you do if your hotel is impacted by lockdowns? First, don’t panic! Here’s a list of 5 do’s and don’ts if you have been affected