marketing

It is very tempting to think that slashing rates will sell more hotel rooms and improve direct bookings. NB: This is an article from ARO Digital This may work as […]

There’s no doubt that the COVID-19 pandemic has changed the leisure industry for the foreseeable future. NB: This is an article from Lodging Interactive Between the International Air Transport Association […]

Price focused promotions are certainly an good way to generate bookings, they can also land a hotel in trouble, if not set out correctly

The addition of Google Promoted Hotels to their Metasearch product along with Google Hotel Finder rounds out their hotel search experience.

People travel, or might consider travelling if presented with some nice options and offers, because of a desire to celebrate birthdays

There are numerous of ways to ensure you’re in the best position to maximise your revenues, ready for recovery when you start welcoming guests back

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

It’s as if we need to re-invent the wheel when the solution is just in front of us. The simple lesson is: get users’ email before you ask for anything else

Despite being the backbone of programmatic advertising since the launch of the first banner ad in 1994, the third-party cookie’s reign is set to come to an end. NB: This is […]

When it comes to promoting luxury brands, the rules are not the same as for mass-market businesses. They should approach their marketing, branding, and public relations activities differently. NB: This […]