marketing

There’s a fine line between spam and email marketing. That’s why it’s essential to build a coherent email marketing strategy, to find the right balance

We explore some new features on Google My Business and Facebook as well as identify new ways of leveraging content on YouTube and Instagram

With the tremendous rise in the number of users, hotel WhatsApp marketing is the new technique to stay connected with a large number of guests

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

Memorable and unique branding will bring great benefits to your hotel. It provides amazing value and will differentiate your hotel for the long term

As consumer demand for unique and exceptional experiences continues to rise, one thing is certain – experiential offerings are here to stay

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

For hotels with a local target audience, having a solid Local SEO strategy is imperative, or in other words, is make or break

Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them

Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is different