marketing

Why is First-Party Data Key to Increasing Direct Bookings in 2025
First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience
Social Media Trends for Hotels in 2025
Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends
Hotel Marketing Clichés and How To Avoid Them
Marketing clichés like “home away from home” or “luxury redefined” are doing your hotel zero favors. They are overused and uninspired
The 10 Best Hotel Marketing Tools
Whether looking to streamline tasks, connect better with guests, or improve online visibility, these are the top 10 hotel marketing tools you need
Google Changes in the Wake of DMA and What They Tested
Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead
The Art Social Selling for Hoteliers | Ultimate Guide
Before jumping head-first into social selling, it´s always important to understand why it can matter so much for your hotel

A Complete Guide for First Time Implementation of a Hotel CRM
We explore the dos and don’ts of implementing a CRM in your hotel for the first time, inspired by best practices with a focus on hospitality

Love at First Click: Engaging Guests With Romantic Promotions
From romantic dinners to playful promotions, there are so many ways to make this Valentine’s Day unforgettable and keep bookings rolling in!

Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)
In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads
7 Ways to Rev Up Your Hotel Digital Marketing Strategy With Data
By using powerful, data-driven solutions, hoteliers can set their digital marketing strategies apart, drive more bookings and boost profits