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heart made up of data showing the importance of developing strategies to leverage first party data to drive direct hotel bookings

Why is First-Party Data Key to Increasing Direct Bookings in 2025

First- Party data provides hotels with actionable insights that drive personalisation, improve marketing efficiency, and enhance the guest experience

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Social Media Trends for Hotels in 2025

Whether it’s a shift to storytelling, revisiting old favourites or saying ‘so long’ to a social media stalwart, here are some top hotel social media trends

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Hotel Marketing Clichés and How To Avoid Them

Marketing clichés like “home away from home” or “luxury redefined” are doing your hotel zero favors. They are overused and uninspired

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The 10 Best Hotel Marketing Tools

Whether looking to streamline tasks, connect better with guests, or improve online visibility, these are the top 10 hotel marketing tools you need

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Google Changes in the Wake of DMA and What They Tested

Returning to the “old ‘ten blue links’ didn’t last long and looks like a deliberate move to illustrate where hard-line interpretation of the DMA could lead

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The Art Social Selling for Hoteliers | Ultimate Guide

Before jumping head-first into social selling, it´s always important to understand why it can matter so much for your hotel

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two people one holding a tick and one holding a cross reflecting the dos and don'ts of implementing a CRM in your hotel for the first time

A Complete Guide for First Time Implementation of a Hotel CRM

We explore the dos and don’ts of implementing a CRM in your hotel for the first time, inspired by best practices with a focus on hospitality

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petals on a hotel bed reflecting the importance of valentines day and the need for strategies to engage guests with romantic promotions

Love at First Click: Engaging Guests With Romantic Promotions

From romantic dinners to playful promotions, there are so many ways to make this Valentine’s Day unforgettable and keep bookings rolling in!

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mirai article image about Keys to improving the performance of your Google Hotel Ads campaigns

Keys to Improving Performance of Google Hotel Ads Campaigns (Pt 4)

In this post we detail the actions you can and should implement in order to get the most out of your presence in Google Hotel Ads

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7 Ways to Rev Up Your Hotel Digital Marketing Strategy With Data

By using powerful, data-driven solutions, hoteliers can set their digital marketing strategies apart, drive more bookings and boost profits

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