marketing

As markets change and the tools evolve, hotel OTA strategy is going to rely on marketing and revenue management being totally and completely aligned

Despite floods of data available to a hotel, the familiarity and clarity of each metric’s value and understanding how to positively impact results is low

Facebook has made some changes to their advertising platform, with particular focus on attribution methods and conversion events.

All of these tips will help any hotel write a lovely welcome letter to hotel guests, so they will have a memorable experience and will want to visit again

Only a holistic approach with full team involvement will lead to successful hotel revenue optimization. Supported by proper data and analytics

The IOS 14 update from Apple could spell trouble for advertisers across the globe, as enhanced privacy features inevitably lead to reduced targeting options

There are a few important terms related to link building that site owners should familiarize themselves with so they fully understand the strategy at hand

Already hotel providers have noticed staycation bookings and enquiries creeping in for later in the year, when things are more likely to be under control

Let’s make 2021 the year we put learnings into action; it’s time to leave legacy processes behind and redefine what travel means and connecting with guests

Google has confirmed that they launched their new subtopic rankings for certain queries. The idea lies in the ability of Google to create search diversity