marketing

If you haven’t taken advantage of Google My Business, what’s the holdup? This free search tool opens the door to a bevy of SEO opportunities.

Who knows what will happen this year, but what’s certain is hotel marketing efforts will only positively impact revenue and profits if implemented correctly

Quick trivia question: How many ranking factors does Google take into account when deciding where to position your site’s content in search results?

The surge in data has not provided substantially better understanding of the customer because outdated modeling isn’t able to capture these shifts

If you want to know where the traffic to your hotel website comes from, the Source/Medium Google Analytics report is the one you need to consult

Google has emphasized they will ease the process of onboarding new partners while ensuring the trust of the links displayed is of utmost importance to them

Omni-channel approach focuses on creating multi-channel sales and marketing strategies. Creating a seamless guest experience throughout the guest cycle

The adults and children filter has yet to appear in all pages where Hotel Ads results are shown, for now it appears on Google Travel and Search Experience

Third-party cookies are crumbling. New, innovative, privacy-first digital solutions are needed. Now is time to embrace the future of digital advertising

Resort marketing needs to skilfully reflect services and destination and how that value is leveraged with guests. To generate revenue consider these tips