marketing

Facebook advertising basics can help your ad campaigns run more effectively and reward you with an increased ROI when you set realistic goals

From reviews to revenue, the journey to enhancing direct bookings lies in effectively utilizing guest reviews and social media

The foundation of any successful email marketing campaign is a robust email list. Here’s how to build and maintain an effective list

A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities

Here are 7 design trends for 2024 that will give your website a boost and make it more attractive to Internet users

There’s no questioning the popularity and power of TripAdvisor. Attracting 400M+ unique visitors each month, it is one of the most popular destinations

Study shows a 30% decline in use of search engines for brand discovery among Gen Z, suggesting a shift towards finding brands through social media channels

Google’s latest cookie delay doesn’t mean marketers should stop what they are doing to prepare. Marketers must continue to audit and test current setups

The winners from DMA regulations are the gatekeepers, not hotels or consumers. Recent changes to hotel search pages have increased OTA visibility

By starting your Autumn Campaign plans now, you’ll be well ahead come 1st August, when your full focus can turn to your Winter Campaigns