marketing

4 building blocks with shape of a person and a red heart illustrating the value of a loyalty programs

How to Craft and Promote the Ultimate Hotel Loyalty Program

A loyalty program isn’t just a marketing tool, it’s a relationship builder. It’s about making your guests feel special, valued, and excited to return

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mobile phone with nuerous messaging icons including whatsapp a powerful tool for hotel marketing

Hotel WhatsApp Marketing: How to Transform Guest Engagement

We’ll show you why WhatsApp Marketing is a game-changer for your hotel and share proven tactics to ensure your messages truly resonate

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How To Optimize Your Hotel For AI Search Like ChatGPT

Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests

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What Perplexity AI Means for High-Consideration Hotel Bookings

Perplexity uses AI to answer user queries, offering intelligent, contextual responses. It is part of a movement towards more intuitive user experiences

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How Your Mediocre Hotel Guest Experience is Killing Your Revenue

It’s time to confront these challenges head-on and transform every aspect of your guest experience into a revenue-generating powerhouse

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Why Guest Reviews Matter More Than Ever in 2025

With AI-driven personalization and growing reliance on OTAs, guest reviews are no longer just an afterthought, they are a decisive factor in guest booking

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The Best Facebook Ads For Hotels

We’ve outlined common objectives for hotel Facebook ad formats that you may be considering and how these can help your campaigns succeed

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digital marketing phrases with SEO front and centre illustrating the hotel seo scam

The Hotel SEO Scam: Myths, Rip-Offs, and What Moves the Needle

Here’s the uncomfortable truth: most hotels are shelling out big bucks for SEO services that focus on low-impact strategies

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people celebrating a holiday with fireworks and champagne maybe as a result of a hotel holiday marketing campaign used to boost bookings

10 Ready-to-Use Holiday Campaigns to Boost Bookings

With these 10 ready-to-use holiday campaigns, you can turn special occasions into opportunities to delight your guests and maximise bookings

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email icon an a mobile phone reflecting the value of a guest email address to a hotel and ways to legally get it from an ota guest booking

Hotel Email Marketing: Tips, Ideas and High Converting Strategies

Some may call it “old-fashioned,” but hospitality email marketing is a robust strategy that consistently drives bookings, revenue, and loyalty

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