loyalty

In the context of the hospitality industry, a subscription model means offering guests a package where they pay a fixed amount to enjoy a set number of stays or services […]

Offering cohesive omnichannel experiences has become imperative to capturing travelers’ attention as they interact with brands through various touchpoints

Once consumers have demonstrated intent, marketers must stay on their radar to continue to push them further down the funnel

Loyalty can differ from one to another, but the key part to defining a program is defining what loyalty is for your brand and how will you reward it

While rewards and loyalty programs serve different purposes, they are not mutually exclusive and often work best when integrated thoughtfully

Understanding the guest journey from a guest first perspective provides insights in how to optimize each interaction to enhance satisfaction and loyalty

Successful B2B hotel marketing strategies go beyond price and location, emphasizing personalized service, flexibility, and creation of memorable experiences

With a “book and join” option, hotels have a unique opportunity to convert their customers into loyalty members

Direct bookings boost profits, enable personalized experiences, data collection, targeted marketing efforts and can foster brand loyalty

Nurturing existing guest loyalty is important, but don’t underestimate the power of casting a wide net and reeling in new prospects